{"live":true,"since":"Live · 3-way even split · since 29 Jul · updated 20:00 UTC","variants":[{"k":"A","name":"Promise","desc":"dark hero · promise opening · /","visitors":10,"clicks":2,"pastHero":4,"buyers":1,"revenue":27,"scroll":[30,10,10,0]},{"k":"B","name":"Recognition","desc":"light opening · recognition · /index-b","visitors":6,"clicks":0,"pastHero":1,"buyers":0,"revenue":0,"scroll":[33,17,17,0]},{"k":"C","name":"Original","desc":"black hero · old WordPress page · /index-c","visitors":4,"clicks":0,"pastHero":3,"buyers":0,"revenue":0,"scroll":[50,50,50,50]}],"funnel":{"freebie":{"day":50,"week":102,"month":154,"lastMonth":1247},"bumps":{"day":0,"week":5,"month":10,"lastMonth":61},"bumpSterk":{"day":0,"week":2,"month":5,"lastMonth":31},"bumpOpvoeden":{"day":0,"week":3,"month":5,"lastMonth":30},"freebieBumpBuyers":{"day":0,"week":3,"month":6,"lastMonth":43},"conv2wk":{"pct":2.89,"leads":485,"bought":14,"weeks":2},"wheresell":{"firstHour":8,"firstDay":4,"funnel":18,"leads":1381},"bumpIncome":{"day":0,"week":45,"month":90,"lastMonth":549},"income":{"day":305,"week":386,"month":458,"lastMonth":3179},"reset":{"sales":{"day":3,"week":4,"month":5,"lastMonth":32},"bumps":{"day":4,"week":5,"month":5,"lastMonth":12},"bumpBuyers":{"day":2,"week":3,"month":3,"lastMonth":10},"bumpIncome":{"day":36,"week":45,"month":45,"lastMonth":108},"income":{"day":117,"week":153,"month":180,"lastMonth":972}},"currency":"EUR","adSpend":{"day":18.16,"week":50.7,"month":71.63,"lastMonth":546.46}},"cohorts":{"startDate":"2026-07-05","weeks":[{"ws":1785621600000,"startLabel":"2 Aug","endLabel":"8 Aug","leads":98,"bought":0,"boughtH":[0,0,0],"revenue":45,"revH":[45,45,45],"matured":[false,false,false],"isCurrent":true,"adSpend":50.7},{"ws":1785016800000,"startLabel":"26 Jul","endLabel":"1 Aug","leads":389,"bought":5,"boughtH":[5,5,5],"revenue":378,"revH":[378,378,378],"matured":[false,false,false],"isCurrent":false,"adSpend":189},{"ws":1784412000000,"startLabel":"19 Jul","endLabel":"25 Jul","leads":409,"bought":10,"boughtH":[10,10,10],"revenue":495,"revH":[495,495,495],"matured":[false,false,false],"isCurrent":false,"adSpend":188.98},{"ws":1783807200000,"startLabel":"12 Jul","endLabel":"18 Jul","leads":366,"bought":11,"boughtH":[10,11,11],"revenue":477,"revH":[450,477,477],"matured":[true,false,false],"isCurrent":false,"adSpend":125.88},{"ws":1783202400000,"startLabel":"5 Jul","endLabel":"11 Jul","leads":119,"bought":4,"boughtH":[4,4,4],"revenue":162,"revH":[162,162,162],"matured":[true,false,false],"isCurrent":false,"adSpend":63.53}]},"calendar":{"events":[{"ms":1785755700000,"title":"⭐ Pilates"},{"ms":1785780000000,"title":"⭐ Michael Zoom"},{"ms":1785830400000,"title":"⭐ Check out needs to be Plug and Pay (integration with kid and API)"},{"ms":1785917700000,"title":"⭐ Pilates"},{"ms":1786345200000,"title":"Cleaners come"},{"ms":1786360500000,"title":"Pilates"},{"ms":1786388400000,"title":"Voices Zoom"},{"ms":1786522500000,"title":"⭐ Pilates"},{"ms":1786695300000,"title":"⭐ Pilates"},{"ms":1786748400000,"title":"⭐ Sunset Dinner Pilates Party"},{"ms":1787065200000,"title":"⭐colour beans backgammon"},{"ms":1787127300000,"title":"⭐ Pilates"}]},"updatedUTC":"20:00"}