{"live":true,"since":"Live &middot; split 50/50 &middot; since 26 Jul &middot; updated 19:02 UTC","variants":[{"k":"A","name":"Promise","desc":"dark hero &middot; promise opening &middot; /","visitors":3,"clicks":0,"pastHero":0,"buyers":0,"revenue":0,"scroll":[0,0,0,0]},{"k":"B","name":"Recognition","desc":"light opening &middot; recognition &middot; /index-b","visitors":2,"clicks":0,"pastHero":0,"buyers":0,"revenue":0,"scroll":[0,0,0,0]}],"funnel":{"freebie":{"day":32,"week":173,"month":1074},"bumps":{"day":0,"week":4,"month":43},"bumpSterk":{"day":0,"week":2,"month":22},"bumpOpvoeden":{"day":0,"week":2,"month":21},"freebieBumpBuyers":{"day":0,"week":3,"month":32},"conv2wk":{"pct":3.36,"leads":119,"bought":4,"weeks":1},"wheresell":{"firstHour":6,"firstDay":3,"funnel":14,"leads":1063},"bumpIncome":{"day":0,"week":36,"month":387},"income":{"day":153,"week":243,"month":2909},"reset":{"sales":{"day":5,"week":7,"month":28},"bumps":{"day":2,"week":2,"month":12},"bumpBuyers":{"day":2,"week":2,"month":10},"bumpIncome":{"day":18,"week":18,"month":108},"income":{"day":153,"week":207,"month":864}},"currency":"EUR","adSpend":{"day":18.16,"week":83.12,"month":461.51}},"cohorts":{"startDate":"2026-07-05","weeks":[{"ws":1785016800000,"startLabel":"26 Jul","endLabel":"1 Aug","leads":169,"bought":1,"boughtH":[1,1,1],"revenue":63,"revH":[63,63,63],"matured":[false,false,false],"isCurrent":true,"adSpend":83.12},{"ws":1784412000000,"startLabel":"19 Jul","endLabel":"25 Jul","leads":409,"bought":8,"boughtH":[8,8,8],"revenue":423,"revH":[423,423,423],"matured":[false,false,false],"isCurrent":false,"adSpend":188.98},{"ws":1783807200000,"startLabel":"12 Jul","endLabel":"18 Jul","leads":366,"bought":10,"boughtH":[10,10,10],"revenue":450,"revH":[450,450,450],"matured":[false,false,false],"isCurrent":false,"adSpend":125.88},{"ws":1783202400000,"startLabel":"5 Jul","endLabel":"11 Jul","leads":119,"bought":4,"boughtH":[4,4,4],"revenue":162,"revH":[162,162,162],"matured":[true,false,false],"isCurrent":false,"adSpend":63.53}]},"calendar":{"events":[{"ms":1785135600000,"title":"Cleaners come"},{"ms":1785178800000,"title":"Voices Zoom"},{"ms":1785312900000,"title":"⭐ Pilates"},{"ms":1785485700000,"title":"⭐ Pilates"},{"ms":1785780000000,"title":"⭐ Michael Zoom"},{"ms":1785917700000,"title":"⭐ Pilates"},{"ms":1786090500000,"title":"⭐ Pilates"},{"ms":1786345200000,"title":"Cleaners come"},{"ms":1786388400000,"title":"Voices Zoom"},{"ms":1786522500000,"title":"⭐ Pilates"}]},"updatedUTC":"19:02"}